Experience England - Cities & Countryside

About Experience England

Experience England offers a variety of iconic, immersive itineraries spanning cities and countryside. We are committed to delivering accessible, inspiring and unique experiences that make it possible to connect and participate in the cultural heritage, creativity and vibrancy of England. Our packages include London, Manchester & Cumbria (The Lakes), Birmingham and Shakespeare’s England

Target Audience

The Experience England products have been developed for FITs targeting the GCC, China and India markets.
We will promote our range of products to first time visitors, semi-affluent professionals, within the age range of 25-32 (Cultural Adventurers) who look for something unique from their precious holiday time. Our intention is to make these first-time visitors become the repeat visitors of the future, helping to secure future revenue.

Bookable Products and Itineraries

The Experience England products will be fully bookable, either directly with the supplier or via a ground handler. Our products and services have been developed using newly commissioned market research around the perfect holiday experience for the independent traveller.

We will provide a fully-flexible holiday experience for all our partner tour operators and travel agents including:

Flights to London, returning from Manchester or Birmingham: With the option to work with your choice of airline

Accommodation: Hotels, offering GCC, China and India ready rooms and services (local speakers, connecting rooms, special extras in rooms, food options)

Transfer services: pick-up service, train, car-hire or private hire/chauffeur

Experiences: From city must-sees to afternoon tea in grand stately homes plus English culture & heritage – all bookable and commissionable

An Experience England Travel Trade Toolkit will be available, including access to our soon to be unveiled new brand, look and feel. All our products and services will be supported by compelling imagery, content and information.

How to take your product to market in China

This Experience England project workshop shares brand new research around what the Chinese customer really wants from an English holiday experience, along with data and insights from our Chinese partners.

  • Overview of the Experience England project

    This Discover England Fund project aims to give the Chinese visitor the perfect trip

  • The Customer Journey in China

    Understanding the growing Chinse outbound tourism market – insight from Qunar.com Director of Marketing and Operations, Mingbo Zhou.

  • What the Chinese Customer wants from a Holiday Experience

    Delivering the perfect holiday for the Chinese visitor; case study with Titicaca

  • Taking Payment

    How mobile payment technology can help your product become more accessible to the Chinese market – insight from Fusion Pay CEO, Xiao Li

  • Experience England Showcase

    How visitors book tourism products online in China – insight from Variety Plus PR & Consulting Managing Director, Meimei Zhao.

  • Panel Discussion and Q&A

    The panel answer questions from English suppliers

Why it’s different for your customers?

We know people are overwhelmed with travel choices. The new wave of tourists have shifted their focus from geography to experience. They want to know how they can get the most out of their precious travel time on their own terms.

We will give you access to high quality Experience England immersive itineraries - making it easy every step of the way to encourage your customers to stay longer and travel further in England.

Including new experiences in London, the world’s capital city, Manchester and Birmingham plus UNESCO world Heritage sites and Areas of Outstanding Natural Beauty. Supporting our partner tour operators and travel agents:

With Experience England new imagery and access to the Travel Trade Toolkit – the new products will be fresh to market and supported by an Experience England marketing campaign, ensuring they stand out in a competitive market place.

Partner tour operators and agents will have the opportunity to visit England to try out the product

Full training will be provided so your staff know how to sell the Experience England product

Our Experience England customer promise:

Unique and immersive itineraries for you to discover the icons of England and the real English way of life.

How your customers can get there?

Our fully flexible holiday experience has been developed with the customer in mind, making it easy and hassle free.

We recommend flights into London airports and returning from either Manchester or Birmingham, all with direct routes to our target markets.

Transfer services options include pick up services, Train, car hire or private hire/chauffeur for easy access.

  • Our itineraries for the GCC market can be found here (sample) Download now
  • Our itineraries for China can be found here (sample) Download now